Orphica
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Product

The CRM modern revenue teams actually want to use.

Orphica is an object-based CRM with AI workflows, real-time collaboration, and integrations that stay in sync. Built for teams who outgrew spreadsheets but never want to feel locked into a tool again.

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Try the Thread Agent

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Thread Agent
Pick a prompt to see the agent work.
Ask me to do anything in your workspace… Demo only
Data model

A CRM that bends to your business

Define your own objects, attributes, and relationships at runtime. No code, no schema migrations.

  • 22 attribute types
    Text, currency, status, references, AI-generated, formula, rollup, and more.
  • 1:1, 1:N, and N:M relations
    Link records across objects. Build pipelines that mirror real life.
  • Custom objects
    Don't shoehorn investors into Contacts. Create Investors, Properties, Cases, anything.
data-model.preview
Companiesobject
  • nametext
  • domainurl
  • industryselect
  • ARR$
Dealsobject
  • nametext
  • value$
  • stagestatus
  • close_datedate
Peopleobject
  • full_nametext
  • email@
  • titletext
Activitiesobject
  • typeselect
  • notetext
  • occurred_atdate
1 : N1 : NN : 1
AI

Workflows that actually think

AI attributes update themselves. A Thread Agent sits on every record. Tool-using automations go beyond if-this-then-that.

  • AI attributes
    Cells that re-generate themselves with Claude when records change.
  • Thread Agent
    Side-panel chat that reads, searches, and updates records on your behalf.
  • Bring your own model
    Anthropic, OpenAI, Bedrock, or self-hosted. Default is Hypereal.
ai.preview
record.updated
trigger
AI Attribute · refresh
step 1
claude-sonnet-4.6
model · prompt cache
search()update()
cell · refreshed
84 ms
Automations

Trigger anything, run anywhere

Native automations powered by a durable workflow engine. Triggers, conditions, multi-step actions. All retryable.

  • Triggers
    On record create, update, stage transition, schedule, or webhook.
  • Steps
    Update records, send Slack messages, run AI, post to webhooks.
  • Observable
    Every run is logged with step inputs/outputs.
automations.preview
Trigger
Stage → Closed-WonDeal object
Condition
value > $50Kif (deal.value > 50000)
Action
Post to Slack#sales-wins · AI msg
Done
Loggedrun #1247 · 1.4 s
Integrations

Two-way sync that stays in sync

Connect the tools your team already uses. Not just one-time imports. Live, ongoing sync.

  • Email & calendar
    Gmail, Outlook, Google Calendar. Auto-link to People and Companies.
  • Comms
    Slack, Linear, Intercom, Microsoft Teams.
  • Public API
    REST + webhooks + a typed JS SDK on Plus and above.
integrations.preview
OOrphica
GMGmail
SLSlack
LILinear
OUOutlook
GCCalendar
Marketing OS

An OS for AI-native marketing

Track how the answer engines describe you, dispatch a team of specialist agents, gate every artifact through human approval. Inside the same workspace as your CRM.

  • AI visibility scans
    Daily snapshots of ChatGPT, Claude, Perplexity, Google AI Overview, Gemini, Brave with citation %, rank, and competitors.
  • Eight specialist agents
    Editor-in-Chief, Content Writer, Generative-SEO, Geographic Strategist, KOL Manager, Community Manager, Analytics, Competitive Intel.
  • Approval inbox + crawler
    Mention crawler, search-query log, and a human-in-the-loop queue so nothing ships unreviewed.
marketing-os.preview
AI visibility · last 24 hlive
ChatGPT
62%+4
Claude
71%+8
Perplexity
58%+3
Google AIO
44%−2
Gemini
39%+1
Brave
55%+5
Specialist agents
  • Editor-in-ChiefRunning
  • Content WriterNeeds review
  • Generative-SEOIdle
  • Competitive IntelRunning
Approval inbox · 3 waitingReview

Everything else you'd expect.

Real-time everywhere

Live cursors, presence avatars, optimistic updates. Edits appear instantly.

Built for trust

RLS, SAML SSO, SCIM, region pinning. SOC 2 ready.

Notes & comments

Rich-text notes you can link to any record. Threaded comments.

Table · Kanban · Calendar

Three ways to look at the same data, swap with one click.

Reports

Pipeline by stage, AI usage, activity rollups. Out of the box.

Inbox

Your open tasks and recent activity, in one feed.

CSV import

Auto-map columns to attributes, type-coerce, and dedupe.

Public API

Build on top of Orphica. REST, webhooks, and a typed JS SDK.

Ready to ask more from your CRM?

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