The Orphica alternative to Attio
Orphica is an AI-native CRM and Marketing OS with eight AI teammates that draft sales and marketing work for your approval. Like Attio, it gives you a flexible, real-time data model with custom objects defined at runtime — but Orphica adds a built-in AI marketing department and answer-engine-optimization tooling, where Attio focuses on the CRM alone.
Last updated June 2026
Orphica vs Attio
| Feature | Orphica | Attio |
|---|---|---|
| Category | AI-native CRM + Marketing OS | Modern, flexible CRM |
| System of record (CRM) | Yes — companies, people, deals | Yes — its core strength |
| Custom objects at runtime | Yes, no migrations | Yes — data-model-first |
| Views | Table, kanban, calendar, gallery | Table, kanban, and more |
| AI that drafts work for approval | Yes — 8 AI teammates | AI assist features |
| Built-in marketing | Yes — Marketing OS | No |
| AI-visibility / AEO scans | Yes — built in | No |
| Public REST API | Yes | Yes |
| Free plan | Yes — 3 seats, 10k records, 250 AI credits/mo | Free plan available |
Why teams choose Orphica
A built-in AI marketing department
Orphica ships with a Marketing OS — content, campaigns, brand voices, and KOL outreach all live inside the CRM, drafted by AI teammates. Attio is a CRM; marketing happens in other tools.
AI teammates that draft the work, not just store it
Orphica's eight AI teammates draft outreach, content, and record updates for your approval — execution, not only a place to record it. Nothing ships without you.
AEO / AI-visibility built in
Orphica runs answer-engine-optimization scans so you can see how your brand shows up in AI search and where competitors are mentioned — a surface Attio doesn't cover.
The same flexible data model you came for
Custom objects and attributes at runtime, no migrations, real-time — so you don't give up the data-model flexibility that drew you to Attio.
Where Attio shines
Attio is an excellent modern CRM: a flexible, data-model-first system with powerful custom objects, real-time collaboration, and a clean, fast interface. If you want a beautifully engineered system of record that adapts to almost any GTM motion, Attio is a strong, well-built choice.
Frequently asked questions
Is Orphica an Attio alternative?+
Yes. Both are modern CRMs with a flexible, runtime-defined data model and custom objects. The difference is scope: Attio is a CRM, while Orphica is an AI-native CRM plus a Marketing OS with eight AI teammates that draft sales and marketing work. If you want one system that both tracks your pipeline and does the marketing, Orphica replaces Attio plus your marketing stack.
Does Orphica have the same flexible data model as Attio?+
Yes. Orphica lets you create custom objects and attributes at runtime with no migrations, so you can model companies, people, deals, and anything specific to your business — the same data-model flexibility that draws teams to Attio.
What does Orphica add that Attio doesn't have?+
A built-in AI marketing department. Orphica's Marketing OS drafts content, campaigns, brand voices, and KOL outreach, and runs answer-engine-optimization scans to track your visibility in AI search. Its eight AI teammates draft the work for your approval — Attio is CRM-only.
How long does it take to switch from Attio to Orphica?+
Most teams are up and running in under a week. Because Orphica defines custom objects and attributes at runtime, you can recreate your existing data model without a migration project, and import from common CRMs.
Does Orphica have a free plan?+
Yes. The Free plan includes up to 3 seats, 10,000 records, and 250 AI credits per month, with no credit card required.
Switch to Orphica in under a week
An AI-native CRM and Marketing OS, with eight AI teammates that draft the work for you.